Hello, thank you for your question. ProMix Nutrition works directly with the whey production from the milk of pasture based cows in northern California. We believe we price our products fairly so that if people want to make the choice to buy a better whey it is accesible to them as a regular use product. Many whey companies purchase from outside the US through third parties so their costs are higher, combined with their advertising spend, translate to a much higher priced product for the consumer. We believe ProMix Whey is the best US based pasture based whey protein.