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Why is this a substantially darker shade of yellow than other brands?

December 06 2015
Tagged in Product: 100% Grass-Fed Whey Protein | Premium Protein for Lean Muscles
Hello Steely, thank you for your question. Our whey is in part yellow/golden because our cows graze on pasture grasses that result in a higher intake of beta carotene that naturally results in milk a slight yellow/golden color. We also do not bleach our whey as some companies do to achieve a white/uncolored whey. Thank you!